About Kelly
Kelly Hardy is a domain industry/ internet infrastructure specialist and writer based in Los Angeles, California. She has been having a love affair with the Internet since 1994.
CONSULTING
Domain industry consultant with 10 years of experience specializing in international business development, channel management, policy and marketing/PR strategy. Expert in ICANN policy and New gTLDs with an emphasis on relationship building and helping Internet Infrastructure companies communicate simply and effectively with their customer base, regulatory bodies and other businesses.
Services Include:
- Business development
- International relations
- Channel management
- Sales
- Policy development
- Product development
- Technical and copy writing
- Marketing/PR strategy
- Branding
- Blogging
- Trademark/copyright/IP
- Conference Speaking
Client List
.ME
Afilias
Blacknight
CoCCA
NamesCon
Registry Stakeholder Group
DomainsBot
.GG/.JE
.PRO
NameSmash
.LA
Minds+Machines
Iron Mountain
ICANN
Marksmen, Inc.
RESUME
Owner
Kelly Hardy Consulting, Inc.
2009 – Present (7 years)
Provides corporate client consultation and services including:
Registrar channel management, business development, policy development, product development, sales, conference speaking, marketing/ PR, branding, authorship of policy and white papers, blogging.
Business Development Consultant - Director, North America
Domain .ME
2011 – Present (5 years)
Currently maintain the US presence of the .ME registry. This includes managing business development and the entire registrar channel for North America as well as all US activity including annual SXSW presence, and maintenance of key industry and non-industry partner relationships. Also provide assistance at annual Spark.me conference in Montenegro as a presenter and moderator, conceptualizing and hosting key partner events, identifying and pursuing opportunities to elevate the profile of the TLD among end users internationally and guiding company strategy. Regularly provide content for in house and partner blogs as well as technical writing when needed. Frequent conference speaker and panel moderator.
TLD Consultant
Afilias
2017 - Present
Currently work with Afilias to develop marketing strategy for new TLDs.
PR Consultant
Blacknight Internet Solutions Ltd
2011 – Present (5 years)
Worked with Blacknight to develop a PR strategy for the company and it’s CEO. Authored all company press releases.
Consultant
CoCCA
2011 – Present (5 years)
Worked with CoCCA to develop concise, clear policy language for participating CoCCA tlds. Assistance on select projects as needed.
NamesCon 2014
NamesCon
Assisted in managing social media accounts for the launch of the conference.
Registrar Constituency Group Liaison
RRSG
October 2013 – February 2016 (2 years 5 months)
Periodically worked with the RRSG to assemble and author group responses for ICANN comment periods. Researched and authored original draft for presentation of the International Registrar Abuse Policy document.
Business/ Product Development Consultant, International
DomainsBot
June 2013 – November 2014 (1 year 6 months)
Worked with the DomainsBot team to develop and sell the TLD Recommendation Engine as well as managing and maintaining all client relationships pertaining to the product. This required the development of all marketing materials and written content, coding product, extensive international travel and attendance at ICANN and industry conferences and conference speaking.
Marketing/ PR Consultant
Island Networks/ .GG .JE
October 2012 – July 2013 (10 months)
Worked with .GG and .JE on strategy to increase market presence
Marketing and Business Development – Director, International
RegistryPro
April 2011 – October 2012 (1 year 7 months)
Tenure at RegistryPro included management of registrar accounts as well as creating and executing the TLD’s marketing plan. The position also required extensive international ICANN/ industry conference attendance, technical writing, assistance in strategy development and assistance during the transition of company ownership.
Writer
NameSmash.com
2008 – December 2011 (3 years)
Marketing / Business Development Consultant
.LA
2010 – 2010 (less than a year)
Consulted on potential rebrand of TLD
Marketing Consultant
Minds+Machines
2009 – 2009 (less than a year)
Consulted on company launch strategies, ICANN and industry conference attendance.
New gTLD Consultant
Iron Mountain
2009 – 2009 (less than a year)
Authored introductory white paper on New gTLDs
Marketing Consultant
ICANN
2009 – 2009 (less than a year)
Assisted on rebrand of ICANN marketing content
Founding Editor
NameSmash
2008 – 2009 (1 year)
Conceptualized, created and edited on-line technology/copyright/trademark/IP news site focused on distilling ICANN materials for the legal community under the umbrella of Marksmen, Inc. Managed and edited contributing writers. Composed news stories, editorials and interviews as well as reporting on conferences, events, and breaking industry news. Also acted as ICANN liaison and Intellectual Property Constituency member on behalf of Marksmen.
International Acquisitions Analyst
Marksmen, Inc.
2006 – 2008 (2 years)
Tenure at Marksmen included: management of Fortune 500 client base; anonymous negotiation of domain names, trademarks and patents domestically and internationally, on behalf of clients; maintaining the confidentiality of all acquisitions and projects; providing branding assistance and protection on high profile projects. This required the acquisition of extensive knowledge on topics Including: domain names (valuations, transfers, maintenance, int'l requirements, snapbacks, registrations)IP purchase agreements, IP licensing language, and services agreementsIP issues surrounding the sale and transfer of trademarks and patents. Also acted as ICANN liaison and Intellectual Property Constituency member on behalf of Marksmen.